In search engine optimization, there are two distinct types of search engine optimization: on-page and off-page. On-page search engine optimization refers to what you do on your website's pages to improve its search rankings. Off-page search engine optimization is a term that includes all the things that happen outside of your websites, such as social media marketing or link building. In this blog post, we'll be looking at these two different forms of SEO and discussing their merits and differences.
On-page search engine optimization is the search engine results optimization services that takes place on a website's web pages. This type of search engine optimization refers to what you do to rank your website pages higher in search results for specific keywords or phrases. On-page SEO includes everything from simple changes like meta descriptions, page titles, and headings up to complicated tasks such as adding schema markup or implementing an XML sitemap. Off-Page search engine optimization is any form of search engine ranking done outside of your site’s actual content—for example, through social media marketing efforts, press releases, link building campaigns, or blogging activities that are not directly related to your business' services/products but instead focused on getting other websites and people to talk about you online.
SEO and organic search traffic optimization services are the most important aspects for anyone who owns a business. But, what's the difference between on-page and off-page SEO? On-Page refers to all things related to your website - content, images, links, etc., while off-page deals with factors outside of your sites like social media posts or other websites linking back to yours. Both are equally as important but it's usually easier (and cheaper) to focus on improving your are on page SEO first before you start investing in more expensive marketing tactics like paid advertising campaigns. Talk with our team today about how we can help boost your rankings by increasing both types of search engine optimization!
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